Devoted to Denim
Earning its street cred from the likes of Steve McQueen and James Dean, the denim shirt has held fast to its position as the choice garment for those devoted to understated cool.
It's a tried and trusted favourite and you've probably owned your fair share - from bleached to chambray. It isn't particularly revolutionary, but when worn right it can turn an effortless look into something spectacular. Take Alexa Chung, Sienna Miller and a gamut of other celebrities that swear by the jean top for their off-duty look - running errands and dodging paparazzi never looked so glamorous.
This season we see the denim-on-denim trend expanding into new territory, with no restrictions to shade and shape combinations. Dark denim is unreservedly paired with black and white. Worn loose and layered or tight and tailored. Tucked in or slouchy, the essence of this trend is that denim is democratic. Express your individuality and you can't go wrong.