With a long history of classic cuts and structured tailoring, SABA has forged forward with their autumn/winter 2012 collection under the direction of head designer, Claudine Wallis. The new campaign is strong and edgy, while embracing the foundation of the label's importance on cuts and shape.
The collection, aptly entitled ‘A New Direction', uses patterns, textures and rich, bold colours, which really do show a new direction for the Australian label. "Being a pioneer of modern day dressing, the autumn/winter '12 collection is a nod to the 60s and 70s. Highlight themes for this season also include; clean couture, jewel tones, colour blocking and animalistic elements. The brand campaign, in ‘A New Dimension' was inspired by modern architecture, clean lines and graphic angles to give it an edge," Wallis said.
The range incorporates some of this coming season's key trends, shimmer and shine in the way of reflective fabric biker jackets and mini skirts, and the 60s mod look with the incorporation of shift dresses and collared blouses.
It also shows SABA's movement into trend-based fashion, something that their ethos, "modern-classic-with-a-twist", proves. The new range is a step in a new direction for the brand but keeps the base premise of sharp tailoring and intelligent simplicity in every design.
"It's a new way of seeing. A new way of dressing. It's SABA from a new angle. SABA autumn/winter '12. A New Dimension."